Our Story

RubiconEP began as a couple biking buddies with a good idea and grew into a big, tight-knit family of hard working outdoor enthusiasts. From our humble beginnings in a Sacramento garage to our current operations at our North Highlands shop space, our mission has always been the same: To create high-quality products that inspire others to get outside. From first click to product pickup (or delivery), we want every customer to feel like they're a part of the family too! Join us and we'll redefine the way you adventure.


Bennett & Christian Meet

A passionate cyclist, Christian frequents the bicycle shop where Bennett was head of the service department. They end up on a ride together and BAM! Friendship.


Hitch Tent is Born

The combo of Christian's creativity and Bennett's skillset resulted in the conception and prototype of Hitch Tent and the establishment of Rubicon Expedition Products.


REP Expands

Welders and CNC machines take up lots of space! REP grew out of its garage and into a shop. Bennett goes full time and a couple employees sign on. We in business!


Corral Rack is Born

A couple of our dudes are experts in the cycling industry and they saw where other racks were lacking and knew we could do it better! Enter Corral Rack.


Corral Development & Testing

We used the 2020 "gap year" to focus on research, development, and improvement of our upright style rack. We rode bikes a lot too!


Full Steam Ahead

We officially released our Corral Bike Rack and began manufacturing them in bulk. Expansion continues and we're looking forward to whatever 2022 brings!